You Need Good Headings

It is a well known fact and quite a cliche that in website design, content is king. The reason being most people visit a site either to purchase something, or find out about something. Images are powerful when used correctly and sparingly, but full bodies of interesting and enlightening text are much more desirable. Getting someone interested in reading this text is the hard part. This is where headlines come in. A headline is what really sparks the readers interest and prompts them to read the article. Using target keywords in your headline is an important tactic, but using words like; "you, your, free, win, for sale, buy, order, now, please, and help" will really get a reader interested. Also, your headlines should be more than twice the size of your body text, and for this I recommend using tags in your HTML code to set heading sizes. When a search engine spider crawls your page, it will add extra weight and importance to any words in these h tags. It is best to use h1 as a large heading, and h6 as a small heading to help you remember that spiders consider h1 to be the most important and h6 to be the least important. Also making any words bold increases their importance, just don't over use your h tags and bold tags.