For many designers, marketing firms, ad agencies, etc. there is an intangible beast running wild among the planet. This beast changes shape, color, form, and presents himself differently at every opportunity. The one thing about this beast that remains the same is that people are obsessed with him. This beast is a never dead fad, or a style that is popular all the time. No one has been able to really put a net over this Technicolor creature quite like Technorati.com. This California based market giant holds a monopoly on what is most popular. If you want to feel the pulse of the most popular information in the entire planet in just a few minutes a day, head on over to www.technorati.com.
Their home page lists the most popular search terms at any given moment world wide. Use it for inspiration, use it for research, use it for fun. Check it out!
http://www.technorati.com
Tuesday, October 9, 2007
Friday, July 6, 2007
Subliminal Messaging
Subliminal messages are messages placed within another object so as to pass the message below the normal limits of perception. In this video, an amazing advertising group in Europe uses subliminal messaging to advertise directly to the psyche of two unsuspecting gentlemen. Let me know what you think!Subliminal Messaging Experiment
Is Your Site Search Engine Friendly?
HTML code for a website must be coded correctly and error free in order for it to be crawled completely. The code of your web pages may be HTML 1.0 Transitional or XHTML 1.0 Transitional, but either way it is better that the code be flawless. The W3C or World Wide Web Consortium sets the standards for HTML code syntax and ensures quality across the web. When you see the XHTML 1.0 symbol on a website, that usually means that the code is error free.
To find out if your site has any errors that are preventing it from being indexed by search engines and crawled properly I recommend visiting http://validator.w3.org/ and typing in your URL. You can also upload the file you are trying to scan and hit "check" in order to scan for errors before uploading the file to your site. Several companies offer a service that includes scanning, examining and cleaning out the errors on your website. Contact Simple Tiger for a Free Evaluation and estimate, I will happily scan your site for you.
To find out if your site has any errors that are preventing it from being indexed by search engines and crawled properly I recommend visiting http://validator.w3.org/ and typing in your URL. You can also upload the file you are trying to scan and hit "check" in order to scan for errors before uploading the file to your site. Several companies offer a service that includes scanning, examining and cleaning out the errors on your website. Contact Simple Tiger for a Free Evaluation and estimate, I will happily scan your site for you.
Thursday, July 5, 2007
Link Networks
Link networks are one of the best ways to spread link quality among several websites and create a heavily trusted community in the eyes of search engines. A link network is simply a system of websites that link to each other. There are two common types of link networks that work fairly well. 
There are reciprocal link partners which are two websites that link to each other. This method is very old and actually dropping in popularity. A newer, more powerful link network is a series of websites linked to each other. This system is far more powerful than a reciprocal link network because with a reciprocal link network, the search engine spider reaches a dead end. You can think of it like network of roads; the more connections there are, the easier it is to get around town, whereas; the less connections there are, the longer it takes to get around town. Search engines want to patrol the entire internet and discover as many new pages as possible to include in their indexes. Currently, 45% of the internet is patrolled by search engines, which is not enough. Several pages of your website may not be indexed which will affect your rankings tremendously. A good idea is to find one website, competitor or not, that is closely relevant to your website, and ask them to either link to you, or you link to them. Then they should link to another site, and so on. This method increases the rate at which search engines crawl your pages to update their index, and if you edit your pages roughly once every week or two, you will begin to see an increase in your rankings.
There are reciprocal link partners which are two websites that link to each other. This method is very old and actually dropping in popularity. A newer, more powerful link network is a series of websites linked to each other. This system is far more powerful than a reciprocal link network because with a reciprocal link network, the search engine spider reaches a dead end. You can think of it like network of roads; the more connections there are, the easier it is to get around town, whereas; the less connections there are, the longer it takes to get around town. Search engines want to patrol the entire internet and discover as many new pages as possible to include in their indexes. Currently, 45% of the internet is patrolled by search engines, which is not enough. Several pages of your website may not be indexed which will affect your rankings tremendously. A good idea is to find one website, competitor or not, that is closely relevant to your website, and ask them to either link to you, or you link to them. Then they should link to another site, and so on. This method increases the rate at which search engines crawl your pages to update their index, and if you edit your pages roughly once every week or two, you will begin to see an increase in your rankings.
You Need Good Headings
It is a well known fact and quite a cliche that in website design, content is king. The reason being most people visit a site either to purchase something, or find out about something. Images are powerful when used correctly and sparingly, but full bodies of interesting and enlightening text are much more desirable. Getting someone interested in reading this text is the hard part. This is where headlines come in. A headline is what really sparks the readers interest and prompts them to read the article. Using target keywords in your headline is an important tactic, but using words like; "you, your, free, win, for sale, buy, order, now, please, and help" will really get a reader interested. Also, your headlines should be more than twice the size of your body text, and for this I recommend using tags in your HTML code to set heading sizes. When a search engine spider crawls your page, it will add extra weight and importance to any words in these h tags. It is best to use h1 as a large heading, and h6 as a small heading to help you remember that spiders consider h1 to be the most important and h6 to be the least important. Also making any words bold increases their importance, just don't over use your h tags and bold tags.
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